Over the years of running thesitewizard.com, Gavalian have had numerous webmasters write to me asking why their web pages do not appear in the search engine results page even though they directly search for terms that should yield their page. More often than not, a quick visit to their site reveals that they have created a web page that is not search engine friendly.
This article brings together some of the main points on how you can create a website or blog that is search engine friendly.
Add Text to Your Images, Flash and Videos
The first thing you should note about search engines is that their software can only read text. When It say text, It dosen’t mean text that you embed in an image or text that you place inside a Flash file or those that appear in a video. It mean text like the text you see everywhere on thesitewizard.com’s articles – plain, unadulterated, ordinary text.
While it’s true that some search engines have the rudimentary ability to scan a Flash file, you cannot assume that this ability is sophisticated enough to obtain all the information you want them to have. In fact, I suspect that only Google can do this, and even then only to extract straightforward links embedded in the file. And certainly no search engine It know can view an image file or video and determine the text that it contains.
Web design
Gavalian Studio delivers rich, engaging web sites and digital experiences that balance broad ease-of-use with beautiful aesthetics. It's solutions put humans first and technology second, but fulfill your requirements regardless of platform, language or target.
Performing search engine marketing services for over 10 years has allowed our company to work on various campaigns across many online platforms. These challenges brought incredible results that we are proud to share. Below are a few case studies from some of our clients:
